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KMID : 0881720100250020180
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Journal of Food Hygiene and Safety
2010 Volume.25 No. 2 p.180 ~ p.184
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The Change of Housewoves` Purchase Behaviors by Food Safety Incidents; in Relation to the Outbreak of 2008 Melamine Incident in Korea
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Chae Ok-Rye
Ko Eun-Kyung
Bahk Gyung-Jin
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Abstract
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This study surveyed the change of housewives’ purchase behaviors by food safety incidents; the outbreak of 2008 Melamine incident in Korea as for example. 565 housewives in Gunsan were interviewed in March 2009. 52.3% of respondents were regarded as unsatisfactory for food safety management in Korea. Despite the result of scientific assessment for melamine, 74.6% of respondents were yet regarded as health-threatening substance. By the point of before, during and after Melamine-related food safety incident, we were surveyed the level of purchase for melamine-related food items as five scales, the results were 2.47 ± 0.97, 1.80 ± 0.92 and 1.62 ± 0.92, respectively (p < 0.001). After the incident happened, the purchase level was even more reduced. This study also found that there were significance difference (p < 0.05) among the respondents’ knowledge for melamine toxicity and food safety management in Korea concerning housewives’ purchase behaviors, i.e. the more accurately for melamine toxicity and higher satisfactory of consciousness of food safety, there were less change of purchase behaviors. In conclusion, the consciousness of food safety and accurate knowledge of hazards were significantly affected for the change of housewives’ purchase behaviors by food safety incidents. Therefore, it can be suggested that the need for more scientific risk communication strategies with consumer.
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KEYWORD
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Food safety incident, Housewives, Purchase behaviors, Risk communication
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